THE BRIEF
With the bengali festival of Poila Baisakh coming up, 7up India contacted Studio Fry to work on some marketing content for Instagram. The talented PepsiCo team developed a beautiful language focusing on the masks and vibrancy that comes during the festival.
THE CREATIVE ASSETS
This is the poster designed by PepsiCo that they wanted to take into a 3D space.
THE END RESULT
We took all the assets from Adobe Illustrator into Cinema 4D and extrapolated the design into a 3D space.
THE MAKING OF
Below you can see the models we developed and the animation test we did before executing the final render
These are the various masks in 3D with their various animations
The main owl mask we tried to add more depth to
CREDITS
Client : PepsiCo India
Creative Directors : Shreya Sarawagi & Vidur Gupta
Motion Graphics : Vidur Gupta
Production House : StudioFry
Producer : Rasika Pote
THANKS FOR WATCHING
